Topic: Tech Talk / The Importance of UX for SEO

Search results are constantly adjusted for behavioral factors. Getting into the TOP is not enough, it’s important to create a quality UX so that the behavioral factors are at their best, otherwise the site’s position will be adjusted taking into account the attitude of users to the site ”
With the development and improvement of search algorithms, the opinion of most SEO experts comes down to the fact that the weight of user signals in the ranking formula will only increase. Thanks to machine learning, search algorithms have become able to process and take into account thousands of factors, even those that, according to representatives of the search, are the most noisy and difficult to interpret objectively.

What does this lead to? Search engines give the best results not only in terms of relevance to the query, but also the best sites in terms of UX. Search engines are guided by the following rule: what is good for the user is worthy of the TOP of search results.

The task of optimizers is shifting from exclusively correct SEO redleos.com/pk/seo-services-in-islamabad/ to convenient, simple, clear interfaces. How important is UX to SEO? We offer you the opinion of David Freeman , an analyst and SEO expert at Search Engine Land.

1. Not SEO One
The core of Google’s philosophy was to provide a quality user experience. Today there is more and more evidence that behavioral factors play an important role in ranking. However, the majority of optimizers and SEO experts are still not paying enough attention to the development of UX: sites are complex and inconvenient, albeit qualitatively optimized.

What happens: the user finds the result in the SERP, goes over, understands that the site is inconvenient, complicated, incomprehensible, illogical. It returns to the search results, where next to this site the search system offers at least 9 no less relevant answers, as well as up to 7 sponsored results (advertising):

As a rule, SEO experts give recommendations to improve the user experience, but no more.

Problem : lack of experience and knowledge.

What to do: a standard approach to optimizing a site for search engine promotion should begin with UX analysis, scripting, and site changes for the user. Basic principles: simplicity, structure logic, accessibility. The user should not have the question “how to do this?”

It is impossible to calculate the ranking formula and determine which factor has the greatest weight in order to concentrate all efforts. Links do not work without content, content does not work without behavioral factors.

2. Study of various interaction scenarios
This is problem # 0, so to speak, since most UX specialists redleos.com/pk/web-designing-and-development-in-faisalabad/ and teams work according to a certain scheme, creating an absolutely linear scenario in which user interaction with the site starts from the main page.

The truth is that less than 50% of site visits initiated from a search start on the home page. (According to observations of the metrics of different sites, this figure is much less ).

Therefore, scripts starting from the main pages of sites do not particularly correspond to these user scripts.

With the importance of user signals, a site that is not optimized or poorly optimized for the user does not reach the potential positions in organic search. Moreover, poorly optimized sites lose users, the level of conversion decreases, profit decreases.

David Freeman cites several examples on pages of non-optimized sites that force the user to return to the SERP:

content hidden behind tabs – if a user gets to a page with relevant content that is hidden behind tabs, and the design of the tabs is not obvious to the user (it is not clear that clicking on a tab you can expand the product description or the full version of the article), then most likely the user will go back to the issuance;
infinite scroll pages are pages with loaded content (for example, a catalog section where product cards are loaded with the way the user scrolls down the page). The use of such technology leaves no opportunity to show the visitor exactly that part of the page where the product is located.
By definition, UX optimization is work to improve the user experience, regardless of which page the visitor’s journey begins with.

3. Improving UX leads to immediate results.
Today you cannot ignore the user. SEO is no longer an exclusively technical task with selecting a semantic core, optimizing tags, purchasing links. Access to the TOP requires a more integrated approach. One of the main recommendations of Google is the site’s compliance with user intent (intention). In other words, the site should give the user what he wants: learn how to do something, or buy a product, or compare with competitors, and so on.

Composing a ranking of ranking factors, the following can be distinguished:

Content – high – quality, capacious, relevant to the request and intention of the user. If at the request “buy a sofa” the user gets to an information site that does not offer a catalog, the choice of sofas, comparison of competitors, most likely the user will leave such a site.
behavioral factors – for search engines the time on the site and the failure rate are important . These indicators provide an opportunity to understand whether the site meets the expectations of the visitor or not. Depth of view is a controversial factor. Experts disagree. Some believe that a high viewing depth, on the contrary, indicates that the user cannot find what he is looking for, the site is confused and difficult to understand. Others claim that a shallow viewing depth indicates that the site is useless to the visitor.
links – remain a significant ranking factor .

Topic: Tech Talk / Electric Cars can Harm the Environment more than Diesel Cars

Mazda said that electric cars with high-capacity batteries are more harmful to the environment than the same diesel cars that individual countries are struggling with so much.

Electric cars with the so-called “long-range” batteries harm the environment more than cars with a diesel engine under the hood. About this in an interview with reporters of the publication Automotive News said the European director of research at Mazda Christian Schulze. The manufacturer estimated that a 95 kWh battery (like the top-end Tesla Model S and Model X versions) eventually releases more carbon dioxide (CO2) into the atmosphere than diesel cars. Given their production and disposal.

Keeping in mind this feature of batteries with increased capacity, Mazda did not put such a battery on its first Mazda MX-30 electric car, taking care of the environment. The novelty is content with a modest 35.5 kWh battery, while its main rivals attract customers with more capacious batteries.

The first electric car of the brand will appear by the summer of 2020. However, the company runs the risk of huge fines due to new environmental standards from the beginning of next year. The company is ready for this.

Topic: Tech Talk / Overview of Huawei Watch GT Active Edition

Just a few months after the launch of the original Huawei Watch GT smart watches, the manufacturing company is ready to please users with an updated version.
Last week, the network received confirmed data on the release of Elegant and Active versions on the market, and the data leaked from a trusted source – Huawei’s own website. Perhaps the manufacturer took this step intentionally in order to foster user interest in the new product.

Although, judging by the promotional banner of Huawei, nothing new can be expected from these versions in terms of design. It only confirms the fact that next week at the exhibition in Paris will be presented a new OS for smart watches – Lite OS.

It is expected that the Active version will offer functions that correspond to the name of the smartwatch, but, as it usually happens, it is not yet clear how significant the differences from the original version will be. As noted in the initial report, Active (pictured below) may have some minor design differences, including a lighter tone in the color of the basel. The photo also shows colored straps that were not offered in the first version of the GT watch.

In any case, it is highly likely that the watch will be equipped with the same 1.39-inch OLED, and if the information is correct, not only the Active version, but also the Elegant version will receive it.

In addition, experts are confident that due to slightly truncated functionality, the Elegant version will cost on average a little cheaper than the Active version. Although compared with the original version, the difference in price will not be so noticeable.

If the watch is launched, we will have two more samples on Huawei’s proprietary OS – Lite OS, which is very different from Google Wear OS. Huawei previously stated that it is not abandoning the Google operating system, although these casio models rafiqsonsonline.com/product-category/casio/ seem to suggest, at least for this generation, that the company decided to bet on its own production operating system.

Nevertheless, all that is known at the moment does not strongly speak in favor of the choice of the proposed models in comparison even with the original. Therefore, we suggest you wait for the release of the announced models. And we, in turn, will keep you updated on updates.

If you are attracted to everything mysterious and unknown, then welcome to the site about unicorns ! Unicorns – mysterious and mythical creatures, what mysteries do they hide?

Topic: Tech Talk / What to know about the laminated wood panel?

A laminated wood panel, or stratified parquet, has a variable thickness between 7 and 11 mm. Unlike other types of parquet, such as solid parquet or floating floors, it is designed with a wear layer of less than 2.5 mm. Also, we notice the absence of noble wood in its composition. The laminate consists of compressed fiber support panels (HDF) and decorative papers. HDF wood panels are made of wood fibers and ecological resin. The layer of resin on the surface allows this type of wood panels to have a greater resistance compared to possible shocks it may suffer.

When laying laminated wood panel, a high intensity foam is positioned under the floor. The presence of this foam guarantees a good level of sound comfort. This type of coating material is moisture resistant, thanks to a high density treatment carried out on the intermediate layer. The decorative sheet is used for the aesthetic side: imitation of wood, stone or other material. To avoid thinking about cutting, especially if you do not have suitable materials for this, you can opt for custom models.

Why opt for this type of wood panels?
Used as flooring, the laminate looks similar to real wood. Touch, you will also, almost, the same feelings. To meet different needs, this material is available in a variety of sizes, from large formats to smaller sizes. The standard version has a length between 180 and 315 cm, depending on the marks. Models with large dimensions can have a length up to 400 cm and a width between 65 and 120 cm. The thickness of these large format models is usually between 28 and 60 mm. You can also opt for the purchase of custom wood panels. The shaping of this type of material is similar to that of wood. Laminate is considered an ecological coating solution. Indeed, it is mainly made of wood,

As each person has their preferences in terms of decoration, you should know that the laminate is compatible with different types of decorations. Indeed, the laminated wood panel comes in diversified models: classic wood finishes, imitation stone, imitation concrete, imitation oak or other types of wood. You can also choose either custom wood panels like plywood panels wellpackeurope.com/building-materials with plain colors or patterns with original patterns. The surface can be smooth or raised. Whether you enjoy rustic style, elegance, classic or rather modern decor, you will find the most suitable flooring solution. The possibilities offered by laminate are unlimited.

Apart from its aesthetic aspect, the custom wood panel is also a practical and economical coating choice. It costs less than other types of flooring and installs without difficulty. Thanks to a click system, the installation is easy. In addition, its ease of maintenance is a significant asset.